How to Influence the Influencer

Want to Connect with the Decision Breakers?

Coders are calling the shots. About 38% of developers surveyed by Evans Data directly approve or authorize tool and technology expenditures and another 37% are responsible for identifying tech and tool needs and providing this information to their company’s procurers. In short, developers carry decision power.

Our ebook will help you understand:

  • Why developers are so influential.
  • How to market to them.
  • What tactics work to persuade these influencers.